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Tech Insight

Importance of Websites and Domain Names


Domain Names

A Domain Name is a textual version of an IP Address, the number that points to a particular website. For example, the number 206.190.60.37 is the IP Address for yahoo.com. Each domain name on the Internet corresponds to such numbers.

Without domain names, each and every website would have to be recalled by a number like this, similar to the telephone system, but much more difficult to remember. For this reason, domain names were introduced, and have made navigation on the net much simpler.

Importance of Website

  • Far Cheaper and Much More Flexible Than Print Advertising: The Internet offers cheap, flexible advertising that is accessible for longer periods, with content that can be easily updated.
  • Market Expansion: Businesses can break through geographical barriers and become accessible from any country with Internet access.
  • Diversify Revenue Streams: Websites can sell advertising space and feature directories of complementary services.
  • 24*7*365 Live: Websites provide information at all times, even outside of business hours.
  • Offer Convenience: Customers can research products online without the hassle of visiting a physical location.
  • Add Value and Satisfaction: Websites offer convenience, reference points, and personalized customer service, enhancing overall customer satisfaction.
  • Standardize Sales Performance: Consistent pitches and approaches can be used online, improving sales performance.
  • Improve Credibility: Websites allow businesses to showcase their credibility and earn customer trust.
  • Promote Brick and Mortar Presence: Websites can provide maps and directions to physical locations and promote in-store events or promotions.
  • Growth Opportunity: Websites are valuable tools for attracting potential investors by showcasing achievements and future potential.
  • Two-Way Communicative Marketing: Websites enable easy customer feedback on products and marketing strategies.
  • Cheap Market Research: Websites offer tools for gathering customer feedback and analyzing visitor statistics to improve business operations.

Website Development Basics

  • Fav Icon
  • SSL
  • Logo Should be Hypertext with Company Name
  • Robot Index Do Follow Check or No Follow Verify
  • Keywords – Add on Every Page of Website
  • Author Name
  • Meta Tag
  • Meta Keywords
  • Meta Description
  • Anchor Text Keywords
  • Redirect Website Pages Link on Main Page
  • Remove Loader from Website
  • Content: Home, About Us, Products, Introduction Video, Google My Business
  • Image – Description + Alt Tag
  • Product Page
  • Contact Us Page: Company Name, Client Name, Mobile Number, Email Address, Office Address
  • Files: Site Map, Robot.txt, Search Console, Analytics, Terms & Conditions, Privacy Policy
  • Enquiry Form Most Important: Mobile Number & Email Click to Action
  • No Gap in Mobile Numbers
  • Website Speed Up to 80+
  • Unused Code Need to Remove
  • Mobile Compatible Website
  • Website Audit
  • Website Spam Verify
  • Google My Business Page Link in Website
  • Create Facebook Page

Common Standard Pages

  • Home Page
  • About Us
  • Products/Services
  • Contact Us
  • Blog/News
  • FAQ (Frequently Asked Questions)
  • Testimonials/Reviews
  • Portfolio/Gallery
  • Privacy Policy
  • Terms and Conditions
  • Search Page
  • 404 Error Page
  • Homepage
  • Navigation Menu
  • Responsive Design
  • Call-to-Action (CTA) Buttons
  • Social Media Integration
  • Blog or News Section
  • Images and Multimedia
  • FAQ Section
  • Privacy Policy and Terms of Service
  • Security Features
  • Analytics Integration
  • Newsletter Signup
  • Testimonials or Reviews
  • Footer
  • Site Map
  • Accessibility Features
  • Legal Compliance

Features and Services

  • Domain Registration and Management
  • Web Hosting
  • SSL Certificate
  • Content Delivery Network (CDN)
  • Responsive Design
  • Search Engine Optimization (SEO) Tools
  • Analytics and Reporting
  • Backup and Restore Functionality
  • Email Hosting and Setup
  • Technical Support and Maintenance
  • Custom Email Forms
  • Robust Security Measures
  • Social Media Sharing Integration
  • Intuitive Content Management System (CMS)
  • E-commerce Functionality
  • Mobile App Integration
  • Contact Information and Location Mapping
  • Cross-Browser Compatibility
  • User Authentication and Authorization
  • Legal Compliance